Latasa Anderson, president of HiConcept Media, Inc., gives small businesses nuggets of information on improving their websites and media resources.
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Latasa Anderson, president of HiConcept Media, Inc., gives small businesses nuggets of information on improving their websites and media resources.
Concern/Question: I was laid off from my job, and have been thinking about starting my own company instead of going back to the job market. I also have a profile on LinkedIn and a Facebook page. How do I get started with a simple website.
Despite your current challenges, this might actually be a good time to launch your company's website. Here's why: Half of future Fortune 500 companies were founded during a recession. And many website design companies—including my company, HiConcept Media Inc. have affordable deals for beginner packages due to the influx of new entrepreneurs.
I would recommend to start by purchasing a domain name with a site such as Go Daddy.com or Register.com, among the many available. Be sure the domain name is not too long, very memorable, and related to your company's name. Don't bother with the glitz and glamour just yet, a simple informational website with links back to your LinkedIn, Twitter, or Facebook pages will do for now as you get your feet wet.
Find a website design company to help you in your endeavors. Start your website with 3-4 main pages (Home, About Us, Services and Contact Us) with simple straight-forward content. The website design company may have affordable packages to help you brand your company's image which may include a logo and business cards.
Concern/Question: My website has been up and running for some time. How can I get more traffic to my website?
Great question! Believe or not, its a popular question too asked by very many. There are many places to start.
1.One of the most effective means for increasing traffic to your website is to offer quality content. Your content must includes rich keywords identified from your metatags and title tags. If you dislike the thought of generating content yourself or your team is not writing-savvy, consider outsourcing this task to a website content writer. However, you may be impressed with yourself if you attempt to write your own work. Who better than you knows your own business?
2. Improve your search engine ranking. Ensure that your site is submitted to all major search engines. Work with a web design company that specializes in search engine optimization. They can help you fine tune your website with careful search engine optimization. By making a series of minor adjustments to help your website rank higher can certainly get more traffic to your website.
3. Promote your website on the Internet such as Google Maps Local Business Center, Yahoo! Local, specialized directories that focus on particular industries, many other business promotion websites, and your trade associations website.
4. Social Media is a massive way to promote your website. You should be aware of at least four types of social media: (1) blogs, (2) social networking sites, (3) social book marking sites, and (4) forums.
5. Paid Advertising Strategies. Three major advertising strategies are (1) traditional CPM (cost per thousand views), (2) PPC (Pay Per Click) or (3) PPA (Pay Per Action)
6. Google Analytics. To gain insight about the effectiveness of your website traffic to track and monitor the traffic performance of your site
Concern/Question: Can Social Media help me with my website business?
Absolutely, every website that wants to expand and become profitable, needs a target audience who will be willing to make purchases, share information with others, and refer others to the website. Social media marketing is an excellent way to get people to visit your website. The more visitors you have, the more website traffic you have.
Social media also (1) creates exposure and more visibility to establish your company as an expert in your industry and (2) can greatly increase your website's potential with better search rankings too. Eventually your loyal visitors will act upon what you have to offer. Be proactive in managing your social networks. Focus on one social media network. For example, establish your social networks: you have Facebook, Twitter, and Linked-In.
Hiring a website design company with specialization in website marketing and social media to help automate your efforts from one social network to all your social networks. There are tools they can set up to point your blog posts from one social media network to each of your other social media networks!
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