Annapolis, MD – How do you combine a love of fashion and an entrepreneurial spirit into a venture that will make money in a less-than-stable economy? You create a pop-up shop.
“HERE. a pop-up shop” is the first of its kind retail outlet in the Annapolis area.
A pop-up shop is a temporary boutique that is open for a limited time in a vacant commercial storefront.
Co-owners Amy Fresty and Ellen Lunay, both local residents with a flair for fashion, were looking for a way to combine a background in fashion merchandising and a love of fashion & photography to bring something unique to the Annapolis area. “This is an amazing opportunity to bring fresh, fun and unique merchandise to the area without a full commitment to a retail store or lease,” said Lunay.
“Pop-up boutiques have been trending in other cities for quite some time,” said Fresty. “We knew this would be just the right timing for fashion-forward shoppers in this area.” With a successful first pop-up behind them, they proved themselves to be right.
Pop-up shops trending in New York, Los Angeles, Austin, and Washington, D.C., are getting a lot of attention from fashionistas coast to coast.
HERE. a pop-up shop will open its doors for the second time on May 3rd at 40 Randall Street in Downtown Annapolis. Staying open through May 12th, this pop-up boutique’s theme, which changes each time, will be “Let the Sun Shine In” and will feature apparel, jewelry, accessories, gifts and home goods.
HERE. always highlights local designers as much as possible.
Fresty and Lunay are negotiating lease space for the next two boutiques (July & October) and also plan to pop-up in December, making it 5 total pop-ups in 2013. Approximately every eight weeks, HERE. will "pop up" at a new retail location for a limited time. The women say the temporary nature is designed to generate excitement with a “seasonal and/or inspired theme, creating an appealing and unique shopping experience.”
About Amy Fresty
Amy Fresty was born and raised in Wisconsin and graduated from Marquette University with a Bachelor of Arts in Communications. She has always had a love for fashion. When she moved to Baltimore in 1996, she pursued photography at the Maryland Institute College of Art. Now, she and her husband of eight years live in Arnold, MD, with their son Jack and twins, Max and Lola.
About Ellen Lunay
Ellen Lunay graduated from the University of Maryland with a Bachelor of Science degree in Fashion Merchandising and worked in the industry both in New York and Los Angeles. In 2005, Ellen and her husband moved back east where they live in Arnold, MD, with their girls Lucy and Izzy.