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NAACP and McDonald’s join forces to promote healthy eating, healthy lifestyles

8/22/2014, 8:30 a.m.
The NAACP and McDonald’s announced a yearlong commitment aimed at addressing health disparities and providing health education in communities of ...

The NAACP and McDonald’s announced a yearlong commitment aimed at addressing health disparities and providing health education in communities of color throughout the nation. Project H.E.L.P. (Healthy Eating, Lifestyles and Physical Activity) is focused on low-income and underserved communities. Together, the NAACP and McDonald’s will execute a comprehensive program of education and outreach focused on chronic disease prevention, physical activity and healthy eating.

“The NAACP is encouraging communities of color across the nation to be actively engaged in conversations about health issues that disproportionately affect African-Americans,” said Niiobli Armah IV, Director of Health Programs for the NAACP. “The NAACP health department is committed to health and wellness, focusing on obesity reduction as one of the core risk factors of chronic disease. Working with McDonald’s will enhance our ability to educate and connect members of our community to these health forums, pioneering sustainable pathways to a healthy life."

Through the support of McDonald’s and its franchisees, Project H.E.L.P. will launch in several major markets across the country including, New York City, Washington, D.C., Houston and Chicago.

The local NAACP chapters will utilize grant funds to deliver programs that will equip communities with information and tools to help with making informed decisions regarding health and nutrition.

“McDonald’s is excited about the work we are doing with the NAACP in African-American communities,” said Rob Jackson, McDonald’s U.S. marketing director. “This program reinforces our national commitment to inform our customers about the importance of balanced eating and active lifestyle and it also aligns perfectly with our initiatives to support the community 365 days a year.”