PNC Bank to Hold 10th Annual Women in Business Week Virtual Event Aims To Engage Female Financial Decision Makers
Ursula V. Battle | 9/13/2020, 12:56 p.m.
Are you ready for a wealth of information about managing your finances, education about women’s suffrage, an opportunity to celebrate Hispanic Heritage Month, a primer on the growing esports industry, along with fitness activities and yoga —all for free?
Well grab your laptop, tablet or other device and register for PNC’s Bank’s Women in Business Week. The annual event will take place Sept. 14 - 18, 2020, and will provide female financial decision makers – from business owners and executives to women who may be managing their finances for the first time – with an opportunity to glean valuable insights for themselves, their families and businesses
The virtual event will feature a dynamic lineup of inspirational speakers including Ellen Latham, founder of Orangetheory Fitness, and Shellye Archambeau, author of “Unapologetically Ambitious.”
Laura Gamble is Regional President of PNC Bank, Greater Maryland.
“This is our tenth Women in Business Week,” said Gamble. “In the prior nine years, it was different because we were not in a pandemic. We usually have the event in May. However, this year, we postponed it. That provided us with a great opportunity to expand it as well. Essentially, we will have a great speaker and presentation each day of the event.”
Attendees will hear from experts, entrepreneurs, and authors, and have an opportunity to meet PNC senior leaders who are playing a critical role in driving diversity, inclusion and gender and racial equity across the bank.
While the event seeks to connect with and better support its female customers and other female financial decision makers, Gamble stressed the events are open to everyone, including but not limited to PNC customers.
“We always like to highlight our customers who are women and tailor programs we find useful, informative and fun,” said Gamble. “It’s really just a way to engage our customers who are women, and those who are not yet our customers, but are interested in this outreach. We want people to see PNC is serious about doing business with women. That’s what we hope people can get from this. Males are also welcome.”
The event is among many of PNC Bank’s Women’s Business Development efforts, aimed at providing women with timely, interesting and informative programs, enabling them to build on the banking relationships that are essential to financial wellness.
PNC is a sponsor of ATHENAPowerLink® Baltimore, a yearlong mentorship program headquartered at Towson University, designed to assist women entrepreneurs with their business. The bank is also a sponsor of Mind Your Business, a Times Community Services/The Baltimore Times event aimed at empowering current and aspiring entrepreneurs.
Other efforts include PNC Bank’s Women Business Advocates (WBAs) Program.
“The Women Business Advocates Program has been in effect at PNC for 10 years now,” said Gamble. “It is a process by which anyone at PNC can take our training and get a Women Business Advocate’s certificate. It helps employees know how to best communicate with business financial decision makers and teaches them how they don’t want to engage with someone.”
Gamble said women control $22 million in wealth in the U.S., a number she said is expected to jump 30 percent in the next four years.
“Women own 13 million businesses,” said Gamble. “That number is also expected to jump. The Women Business Advocates Program is such a terrific business opportunity because women are so much more in control of money than they were in previous decades. Yet, many don’t invest as frequently as men do or don’t have a financial role model. This program presents an opportunity for PNC to differentiate ourselves with women.”
She added, “We refer to them as our female financial decision makers. You can be a household Chief Financial Officer or a a CEO of a big company. Whether a woman operates her household’s finances or a company’s, PNC has products and services to make banking easier and better for women.”
Gamble has over 25 years in banking and finance. As Regional President of PNC Bank, Greater Maryland, Gamble is the senior banking executive in the region accountable for the growth of PNC’s core businesses in Greater Maryland and the Women’s Business Development program across the franchise.
She is encouraging everyone to take advantage of PNC’s Women in Business Week for a rich, but free experience, and to learn more about PNC Bank.
“It’s all free,” said Gamble. “All they have to do is register to participate. Those who are interested in participating need to register as soon as they can. If a person is interested in participating, but isn’t available, they have access to replays of the event. But they have to register. Women in Business Week will offer something for women at all stages of their financial journeys.”