As warmer temperatures coax drivers to lower car windows or push back sunroofs, the beats and lyrics that spill from speakers during commutes and car rides may include drivers enjoying soulful hip-hop.
Local hip-hop artists like Yusha Assad, a Washington, D.C. resident celebrate the independent artistry of the musical genre. To date, he has released five professional albums while establishing his own approach. Assad’s style aligns with a cultural art movement while integrating expressive elements of topics such as pain, brokenness, resilience and healing.
“My journey into music began at the age of seven, when I started penning lyrics. One of my earliest memories is winning a talent show in second grade with my song ‘This is What Little Boys are Made of.’” Throughout high school, I continued to nurture my passion for music, eventually taking a more professional approach in 2013. That’s when I teamed up with my friends, Tristan Lewis and Gerald Duncan, to embark on the creation of the ‘With Great Care’ trilogy, which I detail in my song ‘Stay Humble,’ on the album ‘With Great Care: The Struggle,’” said Assad.
The recording artist, speaker, master certified professional coach and consultant once worked in education and workforce development. He said that his music is deeply personal, always reflecting his own story, experiences, vision and beliefs. Self-love is a cornerstone of his philosophy. Assad finds solace in moments of stillness and in connecting with his spirituality.
He added, “My music serves as a conduit for connection, inspiration, and challenge. I share my own experiences, dropping nuggets of wisdom that listeners can use to navigate life’s ups and downs. At the heart of my message is the importance of approaching everything with great care, purpose, and intention.”
His lyrics evoke emotion, tell stories, speckles of consciousness while displaying the power of words and peace. He reminds people to walk in their own power while even sharing empowering thoughts on social media.
According to his website, Assad has opened up for major artists including The Game, K. Michelle, Brandy, Scarface and Ja Rule. Although his primary audience consists of college and self-educated Black individuals ages 28-35, Assad also aspires to be a positive influence for youth.
He stated that the album “Workin & Winnin” originally started as an affirmation aimed at reframing the narrative around employment for the individuals that he worked with in workforce development.
“It was a reminder that regardless of job status, everyone possesses the ability to succeed,” Assad said.
Visit www.yushaassad.com to learn more about the artist and his music app endeavors.
You are inspiring. Keep it up, Yusha!