Each October, Breast Cancer Awareness Month offers a designated time to increase awareness about breast cancer; promote early detection through screenings; share resources raise funds for research and support services; and educate the public about the need for treatment.
The CDC noted that “Overall, White women are more likely to get breast cancer than Black women, but Black women are more likely to die from the disease. Breast cancer is often diagnosed at later stages and is more aggressive in African American women than in White women.” (https://www.cdc.gov/cancer/health-equity/african-american.html)
Ronda Brunson, a breast cancer surviveHER, LeadHER of the Tata Tuesdays nonprofit and entrepreneur, founded her nonprofit in 2023, the day after she underwent a double mastectomy. Through education, advocacy, and love, Tata Tuesdays supports women navigating breast cancer, especially those forgotten by the system. The nonprofit remains on a mission to ‘save Black women, one breastfriend at a time.’
Brunson is leading an upcoming, inaugural 2025 Walk This Way: REVOLT Against Breast Cancer Community Rally hosted by April Watts. THE EVENT will be held on Saturday, October 4, 2025 from 9:00 a.m. – 1:00 p.m. at Lake Montebello, in Baltimore, Maryland.
“In the past years, we’ve done a Breastfriend’s Ball in October, where we celebrate survivorship. God told me that it was time to get a little bit more serious about breast cancer. We can celebrate survivorship, but we’ve got to educate women. Everything I do now, I need women to leave the space feeling activated. I need them to consider that it could happen to them. I need them to know their health baselines and all of those things,” said Brunson. “We will be walking around Montebello, but it’s definitely a rally.”
The community-powered day of healing, truth-telling, and action will feature a Fallen Soldier Memorial Garden honoring lives lost; wellness stations; HER Zones; food, music and sisterhood; tables hosted by local cancer groups and nonprofits; survivor tributes, award recognitions, and a collective call to action beyond wearing pink this month. Funds raised provide urgent co-pay assistance, fund transportation and childcare for WarriHERS, and help women understand their diagnosis and treatment. Additionally, small but mighty non-profits will be given the visibility they deserve. The walk supports local nonprofits, grassroots advocates, and underserved communities—not just research institutions, according to the press release.
“Local nonprofits need resources to help the women who call us,” said Brunson.
Bruson aims to create additional resources in the local community to support women throughout the process, particularly after diagnosis. The nonprofit leader mentioned that the walk incorporates a Harriet Tubman theme.
“We are trying to create an actual path to freedom. Number one, our goal is always to look for resources to end breast cancer, because if we end it, we don’t even have to worry about all the other stuff that comes with it. It wouldn’t exist,” Brunson stated, stressing care for women.
Brunson explained that teams participating in the walk will receive 20% of what they raise back, allowing them to reinvest funds in the community and support their chosen nonprofits. She feels that this structure makes the REVOLT Rally extremely unique, in addition to other REVOLT incentives.
“I would say 95% of the teams created are actual breast cancer survivors or warriors— people living with breast cancer. They can sign people up and walk with them that day,” she stated.
Janet Hall, founder of The Janet Foundation, leads a breast cancer survivorship organization. Hall is a 42-year breast cancer survivor whose mission is to uplift women who are underserved with information, resources and events to help to ease the stress of being diagnosed with breast cancer. Hall is supporting the walk and participates in many community events. She has been helping to spread the word about the REVOLT Rally.
“I believe in getting the word out for awareness and early detection,” said Hall, mentioning that more support is needed for women who have been diagnosed with breast cancer. “Women in the state of Maryland, or any state, really need support and whatever is necessary to help them through this stressful time.”
Team registration has ended. However, same-day registration will be available at the Rally. The registration fee is $25. Visit https://breastfriendsunite.com for more information about TaTa Tuesday’s 2025 Walk This Way: REVOLT Against Breast Cancer Community Rally.
