Entrepreneurship, for Taylor Carter, is liberation.
A Morgan State University alumna (Social Work, 2015), Carter is the founder of Social Seeds Project, a generational wellness brand focused on helping families build stronger foundations through education, empowerment, and accessible resources.
Social Seeds Project was inspired by Carter’s professional and lived experiences in social services and community engagement. She saw firsthand how systemic barriers — from limited financial education to lack of holistic wellness support — affected families across generations. Rather than remain solely within institutional systems, she chose to create an organization that could directly equip individuals with tools for growth.
“Entrepreneurship is liberation for me,” Carter shares. “It allows me to build solutions that align with my values.”
The business focuses on generational well-being — combining financial literacy, mental wellness awareness, and community-based programming to help families move from survival to sustainability. Social Seeds Project emphasizes that true equity requires access to knowledge and consistent support.
Her experience at Morgan State University reinforced that mindset. As an HBCU alumna, Carter developed leadership skills grounded in cultural competence and community accountability. The university environment affirmed her commitment to service while expanding her professional confidence.
One of her greatest challenges as an entrepreneur has been balancing time and capital. Building a mission-driven organization requires both financial resources and strategic planning. Through that journey, Carter learned to prioritize partnerships, clarify her offerings, and build sustainable systems rather than operate reactively.
Social Seeds Project creates impact by addressing the root causes of generational instability. Rather than focusing solely on short-term assistance, the organization emphasizes education, mindset shifts, and long-term empowerment. Families who engage with the brand gain tools that influence not only their present circumstances but future generations.
Over the next three to five years, Carter envisions Social Seeds Project expanding its programming footprint, deepening partnerships, and developing scalable educational resources. Growth will include stronger digital offerings and potentially broader regional collaborations.
Her advice to CIAA students and alumni considering entrepreneurship is practical and encouraging: start and get connected. Build relationships. Seek mentorship. Leverage the HBCU network.
“You don’t have to know everything,” she says. “You just have to be willing to learn and take action.”
As CIAA brings together alumni from across the conference, Taylor Carter represents the next generation of founders — mission-driven, community-rooted, and unapologetically focused on generational impact.
Website: SocialSeedsProject.com