Colorectal cancer disproportionately affects the Black community, where the rates are the highest of any racial group in the United States. African Americans are about 20 percent more likely to be diagnosed with colorectal cancer and about 40 percent more likely to die from it than the national average.
As the second-deadliest form of cancer, it kills thousands of people each year, but if caught early it can be the most curable too. The only way to detect colorectal cancer is by getting a screening and between the months March and June last year, there was a 64 percent drop in colorectal cancer screenings because of the COVID-19 pandemic.
Baltimore-based DuClaw Brewing Company has partnered with Colon Cancer Foundation and Squatty Potty to bring light to this disease in a clever way by launching a campaign, “Give a Crap Challenge,” to spread awareness about the importance of everyone 45 and older should get tested, and to help the Colon Cancer Foundation reach their goal of providing 10,000 colorectal cancer screenings to underserved communities in 2021.
The Give A Crap Challenge allows adults to enjoy a limited-edition glittery beer that, “can’t be purchased with money, but can only be accessed with their own poop” during the month of March for Colorectal Cancer Awareness Month, according to a press release.
This is how it works: Click, Squat, Sip. Sign up for a chance to participate at www.GiveACrapchallenge.com between March 3 – 7, 2021. DuClaw will then randomly select 100 lucky, eligible entrants to participate at no cost. Another 300 can instantly take part by making an $85 donation to the Colon Cancer Foundation.
Once signed up, participants will receive a noninvasive colorectal, cancer-screening test from Everlywell that can be taken in the privacy of their own home and mailed to the lab in the prepaid envelope.
Participants can then enjoy their six-pack of DuClaw’s ‘Thanks for Giving a Crap’ edition of Sour Me Unicorn Farts glittered sour ale on their doorstep from CraftShack and relish in the fact that they “gave a crap today!” In signing up, participants will also be helping to raise awareness among hundreds of thousands of people in the Baltimore area who are 45 years and older that they should be tested regularly for colorectal cancer.
“This is us, arms in the air shouting from the rooftops that colorectal cancers are no longer simply an old person’s disease,” said Cindy Bourassi, president of the Colon Cancer Foundation. “The fight against the second-leading cause of cancer death for adults is serious— and sometimes, the best way to engage people is with a little humor!”
For more information about the Give a Crap Challenge, visit www.GiveACrapChallenge.com