Business Owners, Volunteers Give Back Through ‘7th Annual All Boobs Matter Event’ to be Held October 20

Frances Cuesta-Boone continues to promote self-care and wellness in the community during Breast Cancer Awareness Month by giving back. The parking lot where her business is located will be put to good use while celebrating and honoring breast cancer warriors and survivors on October 20, 2024 from 3:00 – 6:30 p.m. at 1321 Bedford Avenue in Pikesville, Maryland 21208.

Cuesta-Boone is the owner of Reinvent U Spa & Wellness and provides full-service holistic spa treatments, fitness classes, personal training, and wellness products. 

Cuesta-Boone was inspired to create the All Boobs Matter community event after a close friend was diagnosed with breast cancer.  Supporting her deeply impacted the caring entrepreneur. 

“I was there when she went to chemo. I was there when she got her hair cut. Witnessing her unwavering strength and resilience really inspired me to create the All Boobs Matter event,” Cuesta-Boone explained.

She has continued to lead the All Boobs Matter event for seven years, although her friend’s breast cancer is in remission. Every year the event grows into a bigger, better event that more community members elect to attend.

The 2024 event will include health screenings; a women’s wellness panel discussion; special vocal performances; wine tasting; vendors that include small business owners; featured fitness demonstrations; community dignitaries; food trucks; DJ KW Griff; music; and six special honorees.

“Then, the most special part of the event is the ceremony itself where the [five breast cancer] survivors and the [one] warrior get honored,” Cuesta-Boone added.

Cuesta-Boone explained that a warrior is someone who’s in active treatment while currently fighting breast cancer.

Ronda Brunson is one of this year’s All Boobs Matter honorees. Brunson, an author and business owner who is known as “Ms B Credit Queen” offers a variety of financial literacy and credit education services.

“I found my lump while in the shower in August of 2022,” she said, recalling the start of her breast cancer testing journey.

Brunson also stated, “I had a double mastectomy the day after I started the nonprofit [Tata Tuesdays], probably, I would say, four to six weeks after I began chemo. The only reason I had to do chemo was because they found a small amount of cancer cells in one of the three lymph nodes. I did four rounds of the ‘red devil chemo,’ which is the most difficult chemo type, and I did eight rounds of Taxol. I denied radiation.”

Brunson said that she made the decision based on the placement and size of her tumor. Tata Tuesdays empowers women through education and provides support through the breast cancer journey from pre-diagnosis to post-treatment in a safe space. Brunson shared that Cuesta-Boone chose to honor her for the work that she has done in a very short time period. 

“The way I am approaching the breast cancer topic, I believe it makes women feel a lot more comfortable. I get tons of DMs [social media direct messages] and emails,” Brunson added.

Cuesta-Boone brings different types of event participants and attendees together through All Boobs Matter.

“I believe that this event serves as a platform to not only raise awareness about the importance of early [breast cancer] detection but also, to really emphasize the value of self-care and the power of community support. That’s part of the mission of Reinvent U Spa & Wellness, so it aligns perfectly.”

The public event is open to everyone, but Cuesta-Boone primarily wants women to understand the power of early detection of breast cancer.  Individuals can support the All Boobs Matter community event by attending it, spreading the word about it, and by becoming event vendors.

“Additionally, local businesses and community members can contribute through sponsorships or donations by helping us create an impactful event. This is really all about us coming together to support a cause that touches so many lives,” Cuesta-Boone explained.

Cuesta-Boone hopes to send a message that breast cancer awareness is not just about surviving it, it is about thriving. 

“We want to make sure that we empower individuals to take a proactive step in their health and provide them with resources and support.” 

“Every story matters. Together, we can make that difference to fight against breast cancer.” 

Learn more about All Boobs Matter via:  https://www.reinventuspawellness.com/event-details/7th-annual-all-boobs-matter. The event is free for the community to attend, but everyone must obtain complimentary tickets by visiting https://reinventuspawellness.com/allboobsmatter.