BuyBlack.org launches its Shopify-powered ecommerce marketplace of vetted and curated Black-owned businesses to drive $100 million in new revenue to Black-owned businesses. “At BuyBlack.org, we’re always looking for innovative ways to help our members increase awareness and revenue. The BuyBlack.org Marketplace is a versatile new way to put Black-owned businesses in front of everyday consumers, and companies that are looking to support Black-owned businesses, “ says David Derryck, CEO of BuyBlack.org. The Marketplace makes it easy for consumers to shop and for companies to purchase gift cards for employee rewards, anniversary gifts, customer appreciation, survey incentives, contests and more.
Consumers and corporations alike have to work too hard to purchase from Black-owned businesses. They rely on “featured” brands on large platforms (Amazon, Etsy, DoorDash), word-of-mouth referrals, fragmented localized lists, Black history month or Juneteenth. In short, one has to overcome significant friction to purchase from Black-owned businesses by visiting numerous websites and/or apps. BuyBlack.org removes that friction by aggregating these various sources into a single, searchable business directory accessible from any device. BuyBlack.org is extending its directory functionality so that people are not only able to discover businesses but are also able to purchase from them. “We have spent the last year developing the largest directory of Black-owned businesses and now we are leveraging our more than 50,000 directory listings to bring vetted and curated merchants directly to consumers,” says Derryck.
BuyBlack.org’s goal is to generate $100 million in revenue for businesses in the marketplace to address revenue disparity between Black-owned and non-Black businesses.
Buyblack.org is the largest online directory of Black-owned businesses in the US with over 50,000 listings that are fully searchable by keyword, category and geolocation. BuyBlack.org leverages its directory to drive traffic and revenue to Black-owned businesses, provide business intelligence to its members and regularly publish reports about the state of black businesses to inform and influence entrepreneurs and business owners, lenders, policy-makers and local communities about where to invest.